Growing A Team
As a leader, I know nothing I do is without the team behind me or in front of me. Growing a world-class team is something I love to do, and I think I’m pretty good at it. I believe in empowering my team, hiring the best and letting them run. I serve my team, not the other way around, which means if I need to get my hands dirty for them, I will.
Data/Financial
Many would say this is my greatest strength and superpower. I’m an avid and constant learner, and data and the financial side of things are what I’ve built my marketing career around and why I believe I’m a step ahead of others. Numbers and data speak to me and I have mastered utilizing them for award-winning marketing at just about every level of growth. Understanding this facet can also help with product-market fit and should be a driver in decision making. Owning a budget is second nature to me and measuring the impact on growth is in my DNA.
Customer Experience
I spent 3 years in the CX space learning what it takes to develop best-in-class experiences with some of the most iconic brands in the world. Those experiences have a higher impact on growth and revenue than any other area of a business, but so many companies just don’t know how to measure it.
Culture
I’ve been fortunate to be at very early stages of start-ups where culture hadn’t been established yet. Building culture is fun and challenging but is ultimately the heartbeat for all employees if done correctly. I’ve helped lead culture-building twice, creating company cultures that were unforgettable.
GTM & Strategy
I’ve learned to build solid GTM strategies by understanding the market I’m working in, helping my peers with their ownership of GTM, and helping the CEO drive it home. Data that can drive decisions, build repeatable outcomes and promote wins. Additionally, cross-team collaboration is so vital to success here.
Marketing/ Storytelling
As marketers, we are the storytellers that bring the product to life. Three lenses should be applied to all marketing: those who sell, those who buy, and those who keep the customer happy. I’m fortunate to be well-versed in all facets of marketing, and I believe that marketing should own a number with revenue.
Operations
Bridging the communication thread and processes between departments is one of my superpowers. Wearing multiple hats is not foreign to me: IT, HR, employee onboarding and development, data security, accounting, sales, and of course, marketing
Brand
This might be the most overlooked, but the most important aspect of marketing. My favorite definition of a brand is from Disney’s Michael Eisner, who said it’s “the product of a thousand small gestures.” It’s your employees and their interaction with the market, your sales team and their interaction with prospects, your CS team, and their interaction with customers. The brand can fast-track growth or stall it.
