Just a few examples. Access the PEAK community here.
B2B Marketing Zone
Intent data is meant to be a pulse. Data points help drive decision-making, but they don’t have action. Intent data often fails without proper planning and strategy in place to leverage it. It can and should be leveraged in GTM discussions, and it should also be leveraged to help every facet of the business. In this webinar, I’ll show you why.
Digital Summit - Human element of marketing
Driving real human touches is the future of marketing, but is often the missing piece to marketing strategy. It’s important now and will be even more so in the future. It’s not an ask, but a requirement. People want their interactions with you to be less automated, and as human as possible.
Digital Summit - Dallas
Bringing the human element back into ABM and marketing.
B2B Sales & Marketing Exchange
I again talk about intent data and how leveraging it in groups of 3 shows better statistical value. I talk about layers of intent and using each of them.